Halo Sync™
☈ Brand Strategy + Identity Services
Halo Sync™ merges brand strategy with dynamic verbal and visual identities. Perfect for new brands or those seeking a refresh.
Strategic and Creative Integration for Effective Branding
Halo Sync™ is our integrated brand strategy and identity solution designed for brands seeking to enhance their market presence. It seamlessly combines strategic planning with cohesive verbal and visual identities, essential for achieving a unified and impactful brand experience.
Halo Halo Synthesis™ is Ideal if:
- It’s hard to unify your brand’s strategy and identity.
- It’s time to create a compelling brand identity.
- You want to build a cohesive brand presence.
- You seek to elevate your market position.
Choosing Halo Sync™
Data-Driven Strategy
We dig deep into market data to shape your brand strategy, ensuring every decision aligns with your business goals.
Unified Brand Identity
Your brand needs to stand out. Our team crafts a verbal and visual identity that speaks directly to your audience.
Consistent Messaging
We make sure your brand’s voice and visuals are uniform across all touchpoints, building recognition with every interaction.
How we make it happen
Customer and Market Research
We conduct this phase based on your existing data and specific needs. If additional insights are necessary, we collaborate with our research partner to explore various aspects of the market and customer base.
Deliverables:
- Assessment of Existing Data
- Market Trends Analysis
- Customer Persona Development
- Technology scan
Business Immersion
We engage deeply with your business to gather data from internal sources, aiming to fully understand your brand’s current position. This phase helps us align your brand with the strategic vision by incorporating feedback from across your organization.
Deliverables:
- Stakeholder Interviews
- Leadership Workshops
- Brand Audit
- An in-depth playback report with critical insights
Strategy Development
Using insights gathered from the earlier phases, this phase focuses on crafting a strategic framework that guides the entire brand development, including positioning, communication tactics, and operational execution.
Deliverables:
- Brand Essence
- Brand Positioning
- Strategic Framework
- Communication Guidelines
Naming (Optional)
Once the strategy is defined, the Brand Naming service ensures your brand’s name resonates with its core values, market positioning, and target audience. We craft names that are memorable, distinctive, and aligned with your brand identity, considering linguistic, cultural, and trademark aspects.
- Naming Brief
- Market and Linguistic Research
- Ideation
- Trademark Validation
- Naming Rationale Document
Verbal identity
With expanded scope and budget, we offer an optional verbal identity service. We develop the tonal essence of your brand, crafted through distinctive voice pillars, ensuring your brand’s personality and communication style are consistently articulated.
- Voice pillars
- Tonal guidelines
- Messaging framework
Visual Identity
Halo Synthesis employs advanced math-based design methodologies, ensuring visual elements resonate deeply with audiences through cognitive science principles. This approach guarantees cohesive and effective brand assembly, maintaining consistency across all touchpoints, from strategic brand applications to targeted marketing assets
- Design Strategy
- Visual Language
- Logo
- Color and Typogprahy
- Asset Design
- Brand Guidelines
Alignment and Activation
Explore Halo Thrust™ for full brand transformation, encompassing internal alignment and external activation. This is the most comprehensive program we offer, designed to ensure your brand reaches its highest potential.
Learn more about Halo Thrust™.