Halo Insights

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Brand Strategy

How to Choose the Best Branding Agency for Your Startup?

Branding agencies often handle brand strategy—covering positioning, narrative, and identity design—without fully integrating a digital-first branding strategy.

Brand Strategy

Branding or Marketing?

There’s a fundamental difference between branding and marketing that often gets overlooked: Branding pulls people in, while marketing is about reaching out.

Brand Strategy

What is Branding?

Branding is often misunderstood — some view it as merely a logo or a catchy slogan, while others mistake it for just advertising or marketing tactics.

Brand Strategy

What Makes a Corporate Identity Great?

Imagine walking into a store and instantly recognizing a brand by its colors, logo, or even how it communicates. That’s the power of a strong corporate identity. But what goes into creating this identity?

Brand Design

$Math Based Symbology in Corporate ID$

Ancient Math-Based Symbology in Brand Design

Have you ever wondered why some designs feel right, evoking a sense of balance and harmony? Let's dive into the fascinating world of ancient symbols and their powerful impact on modern brand design.

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