About Halobrand®
The Circle of
Transformation
Driven by Precision, Defined by the Halo
Every satisfying brand experience you've ever had was the result of a system — whether the company knew it or not. As touchpoints multiply and AI reshapes how brands are built and experienced, that system becomes everything. Halobrand engineers it.
We operate as two studios under one roof. The Branding Studio defines the DNA — strategy, positioning, identity. The Production Studio encodes it into everything you ship — Webflow, product design, e-commerce. One team, no handoff, no signal lost.
The founder
Serkan Söğüt has spent over two decades shaping brands across Germany, the UK, the US, and Türkiye — from Fortune 500 boardrooms to early-stage startups still searching for their voice. Trained at the Multi Media Academy in Nuremberg, his work has always lived at the intersection of design instinct and emerging technology. That duality — deep craft paired with a restless curiosity for what's next — is embedded in how Halobrand thinks, builds, and delivers.
How we work
Great minds seldom think alike. That's why everything we do is rooted in diverse perspectives — business strategy, design, technology, and culture working as one. Our small, dedicated teams are led by experts who stay with your project from first conversation to final delivery. We thrive on navigating the unexpected, seeking disruptive solutions to unsettling problems. That intradisciplinary promise — one team, many voices — is what enables us to build brands that don't just launch, but compound.
The Core Team
The core team — Serkan Söğüt, Özgür Akman, Turgut Ünal, and Ragıp Gökalp Tülek — are each polymaths in their own right: strategists who code, designers who think in systems, linguists who understand market dynamics. Collectively, they've shaped brands for companies like Notable Systems, Turkcell, Johns Hopkins–Anadolu Health, Mercedes, T-Systems, and Bett1 — across four countries and nearly every scale imaginable. That cross-wired thinking is how Halobrand works, and why the output holds together.
K. Serkan Söğüt
Founder & Creative Strategist
Özgür Akman
Partner, Systems & Technology
Asst. Prof. R. Gökalp Tulek
Head of Brand Language
Turgut Ünal
Head of Strategy
Being at Halobrand
A remote team culture
Our team members are united by a profound dedication to excellence, consistently delivering work that surpasses expectations at Halobrand®. Our mission is our motivation; going the extra mile for clients is second nature. We prioritise positivity and aim to share that attitude with everyone we collaborate with.
We thrive on teamwork and look forward to welcoming like-minded individuals who share our values. Our operational mode revolves around a remote team culture, promoting decentralisation while staying connected and organised through advanced digital tools. We focus on crafting outstanding experiences and are always excited to embrace new talents who share our dedication to excellence.Take a short survey to join HaloBrand®.
Interested in joining us?
Say Halo!
Ready to transform your brand? Fill out our contact form, and get in touch to explore how we can align for a successful partnership.
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