Halo Core™
☈ Brand Strategy Services
Halo Core™ is our brand strategy solution, perfect for brands seeking to refine their brand and achieve alignment, cohesion, and precision.
Strategic Clarity for Enhanced Business Performance
Halo Core™ is our brand strategy solution designed for brands at critical transformation stages. It establishes a solid foundation for your brand’s strategic direction and market positioning, essential for achieving alignment, cohesion, and precision.
Halo Halo Core™ is Ideal if:
- It’s hard to Clarify your Brands’ Narrative
- It’s time to revitalize outdated strategies
- You Want to Establish Distinctive Positioning
- You Seek to Secure Organizational Alignment
Why you should choose Halo Core™
Tune Your Strategy for Impact
Boost your market position by tuning your strategy to align with business goals, ensuring each tactical move fosters growth.
Boost Your Agility and Presence
Enhance your brand’s agility to swiftly adapt to market changes, boosting your standing and visibility across the industry.
Ensure Consistent Strategy
Ensure that your entire organization aligns with strategic goals, driving consistent execution across departments to amplify your impact.
How we make it happen
Business Immersion
We engage deeply with your business to gather data from internal sources, aiming to fully understand your brand’s current position. This phase helps us align your brand with the strategic vision by incorporating feedback from across your organization.
Deliverables:
- Stakeholder Interviews
- Leadership Workshops
- Brand Audit
- Insights Report
Strategy Development
Using insights gathered from the earlier phases, this phase focuses on crafting a strategic framework that guides the entire brand development, including positioning, communication tactics, and operational execution.
Deliverables:
- Brand Essence
- Brand Positioning
- Strategic Framework
- Communication Guidelines
Customer and Market Research
We conduct this phase based on your existing data and specific needs. If additional insights are necessary, we collaborate with our research partner to explore various aspects of the market and customer base.
Deliverables:
- Assessment of Existing Data
- Market Trends Analysis
- Customer Persona Development
- Technology scan
Verbal identity (Optional)
With expanded scope and budget, we offer an optional verbal identity service. We develop the tonal essence of your brand, crafted through distinctive voice pillars, ensuring your brand’s personality and communication style are consistently articulated.
If you’re interested in combining Halo Synthesis™ with verbal and visual identity, the comprehensive Halo Synthesis™ package is the ideal choice.
- Voice pillars
- Tonal guidelines
- Messaging framework